THE IMPACT OF CUSTOMER EXPERIENCE MANAGEMENT ON BUSINESS SUCCESS
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
THE IMPACT OF CUSTOMER EXPERIENCE MANAGEMENT ON BUSINESS SUCCESS
This study aimed to examine the impact of customer experience management (CEM) on business success, focusing on objectives to evaluate how CEM influences customer satisfaction, analyze its effect on customer loyalty, and assess its role in enhancing business performance. A survey research design was justified for its ability to capture comprehensive data from a large sample, ensuring robust findings. Taro Yamane’s formula was used to determine a sample size of 360 respondents from the hospitality industry in Port Harcourt. The reliability coefficient score for the survey was 0.90, indicating high reliability. The study found that effective CEM significantly enhances customer satisfaction, loyalty, and overall business performance. Recommendations include implementing comprehensive CEM strategies and continuously monitoring customer experiences to drive business success and customer retention.
Related Project Materials
THE IMPACT OF CLOUD COMPUTING ON VOCATIONAL TRAINING DELIVERY SYSTEMS
ABSTRACT: Promoting cybersecurity awareness through vocational education programs is crucial for preparing a workforce capable of addressing m...
ACCOUNTING METHODS MANAGEMENT AS A TOOL FOR DECISION MAKING
ABSTRACT
This study was undertaken to examine management of accounting methods as a tool for deci...
DESIGN OF WATER SUPPLY (COLD AND HOT) SYSTEM OF A THREE BEDROOM BUNGALOW WITH ADEQUATE PRESSURE
ABSTRACT
This research is focused on the design of water supply (cold and hot) system of a three bedroom bungalow with adequate pressure....
BIBLIOGRAPHIC INFORMATION ON CORRUPTION IN NIGERIA POLITICAL SYSTEM
ABSTRACT
The focus of this study borders on bibliographic information on corruption in Nigeria political system. T...
THE ROLE OF EARLY CHILDHOOD EDUCATION IN DEVELOPING PATIENCE
ABSTRACT: This study examines the role of early childhood education (ECE)...
EFFECT OF ORGANIZATION CHANGES ON EMPLOYEES PERFORMANCE (A STUDY OF FIRST BANK PLC, OFFA KWARA STATE)
Background Of The Study
Today’s business environment produces change in the workplace more sudden...
THE EFFECT OF INVESTIGATIVE ACCOUNTING METHODS FOR FORENSIC DATA ANALYSIS
Abstract: THE EFFECT OF INVESTIGATIVE ACCOUNTING METHODS FOR FORENSIC DATA ANALYSIS
This study examines the impact of investigative accou...
DEMOCRACY AND NATIONAL DEVELOPMENT: A CASE STUDY OF BUHARI ADMINISTRATION (2015-2019)
EXCERPT FROM THE STUDY
An overview of the principle of democracy reveals the pursuit of public interest as a cardinal feature of democrac...
THE ROLE OF RADIO AND TELEVISION IN RURAL DEVELOPMENT
ABSTRACT
Communication is central to all human activities. The cl...
KNOWLEDGE MANAGEMENT SYSTEM ADOPTION IN AMERICAN UNIVERSITY OF NIGERIA
ABSTRACT
KMS are IT systems that manage the knowledge of organizations, these systems aid organizations generate new knowledge, record, u...
